On October 27, 2023, an event that celebrated beauty, innovation, empowerment, and inclusivity unfolded. ORLY Philippines Event brought together a community of empowered women influencers, each one passionate about the world of nails, beauty, and self-worth. This occasion was more than just a gathering; it was a testimony to the remarkable impact that a brand like ORLY can have on lives.
Empowering Through Nails: The ORLY PH Event
ORLY, a Los Angeles-based beauty industry leader, consistently delivers cutting-edge beauty products, captivating enthusiasts worldwide from the Original French Tip Manicure founded by ORLY’s founder – Jeff Pink, to their latest innovations and produces high-quality nail products and nail fashion trends. They’ve long amazed us with their creativity.
The event highlighted the importance of nail care as more than just fashion, emphasizing how healthy nails boost confidence and offer a unique canvas for self-expression. ORLY’s commitment to animal welfare and inclusivity is evident in their vegan and Halal-certified products, reflecting their dedication to a diverse and compassionate world. Additionally, ORLY’s innovations in professional nail strengthening and their game-changing “BONDER” basecoat further establish their industry prominence.
The event kicked off as Ms. Jennifer Tam-Yap, Vice President of Sprint Asia Logistics Inc., Sole Distributor of ORLY in the Philippines welcomed empowered guests as she shared insights into the company’s vision and commitment to innovation. Two special guests, Ms. Nadia Deering, ORLY’s Vice President for International Sales gave a remarkable introduction about how ORLY stays true to its promise to be the leading brand in nail care professional, and Ms. Amy Oung, ORLY’s International Ambassador/Educator, took the stage to introduce exciting products, including the ORLY GELFX BUILDER TIPS STARTER KIT. This kit promises to simplify nail extensions in under an hour, featuring everything you need for a flawless result.
The ORLY GELFX BUILDER TIPS STARTER KIT includes a Nail Dehydrator, Liquid Etch Primer, Builder in a Bottle®, Topcoat, Buffer/File Duo, and Builder Tips. It’s a comprehensive solution for achieving perfect nail extensions.
Another exciting addition to their collection is the NEW SIZE GELFX 18ML BOTTLES, now available in the top 60 GELFX shades. With double the product compared to traditional 9ml bottles and a rubberized gripper cap, it’s a game-changer for nail enthusiasts.
Ms. Amy Oung also revealed ORLY’s New Breathable Collection, spicing up the Holiday with a mix of warm bright tones and comforting dark hues, with a wide range of colors.
Nail It! You’re Worth It! Campaign: Empowerment, Self-Worth, and Inclusivity
The heart of the event beat to the rhythm of the Nail It! You’re Worth It! Campaign, a powerful initiative focused on empowerment, self-worth, and inclusivity. It emphasized the profound impact an individual’s self-worth has on their life and the world at large.
Jane Kingsu-Cheng, a Sub-Editor at Manila Bulletin and an influential figure in fashion, beauty, family, and leisure, shared her insight during a panel discussion. She said, “Personal style is deeply intertwined with self-confidence and self-worth. When you embrace your style, you express your authentic self and that, in turn, boosts your self-esteem.”
Nikki Tiu, a multi-talented dynamo excelling in entrepreneurship, makeup artistry, and content creation, also contributed to the discussion. She stated, “Pursuing my passions in beauty and fashion while being a mother has been a journey of self-discovery. It has not only benefited me personally but has also opened doors to new professional opportunities.”
The Nail It! You’re Worth It campaign aligns with ORLY’s commitment to inclusivity and diversity. They’ve taken steps to uplift the deaf and hard-of-hearing community by training and employing them as in-house nail technicians, a part of the ORLY PH EDUCATORS team.
ORLY PHILIPPINES CARES: A Heartfelt Initiative
The ORLY Philippines Marketing Head, Ms. Jhey Gelera, took the stage to share the remarkable Hand & Heart, ORLY CARES CSR Campaign. This initiative is a testament to ORLY’s commitment to inclusion and diversity. They are supporting the deaf and hard-of-hearing community by providing free nail training at their ORLY Training Academy. This not only equips individuals with valuable skills but also fosters a sense of belonging and a more inclusive working environment.
Ms. Gelera’s message was clear: “With love, inclusion, and endless possibilities, we make dreams come true. Join us in creating a brighter, more inclusive world.”
The event concluded with a heartwarming Nail It! You’re Worth It! empowerment video featuring influencers who shared their journeys, successes, and the essence of being “Worth It.”
ORLY’s commitment to beauty, innovation, empowerment, and inclusivity shone brightly throughout the event. It’s a reminder that in the world of nails and beauty, we can empower ourselves and others, fostering a sense of self-worth that transcends into a more inclusive and brighter future. With ORLY, love, care, and beauty unite to make dreams come true.
